Contextual advertising leader Seedtag announced on May 1st that Amanda Pui has been appointed as the National Sales Director for Canada, marking the company’s expansion in the country.
As the global contextual leader, Pui will oversee expanding Seedtag’s market reach and raising brand awareness in Canada. She will also be tasked with forming alliances and boosting sales for Canadian agencies, brands and publishers.
Seedtag powers targeting and returns for top publishers and premium brands with its highly engaging and powerful solutions for relevant premium visual content. With the help of the company’s contextual artificial intelligence, marketers may interact with customers without using cookies in their target audience.
“I’m extremely excited to launch a new product in the Canadian market, especially one with incredible proprietary technology, global coverage, and support,” Pui said. “Canadian buyers are always looking for new solutions to help them drive efficiency, ROAS, and new innovations for their brands in the ever-changing digital media landscape, and Seedtag’s product solutions fit across all levels of the purchase funnel.”
Canada has traditionally prioritized privacy, having restricted access to data belonging to third parties and the capacity to reach audiences one-on-one. With Seedtag’s contextual targeting, buyers can reach audiences with the most appropriate message related to the material they are actively interested in, all while striking a balance between precision and scale across the open web.
Liz, the contextual AI from Seedtag, can see the entire content universe from above, determining a brand’s natural place on the open web as well as its similarities and differences with rival brands.
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